# Action plan

What the Action plan holds, how it updates after a re-run, and fixing items without code.

## What is in the Action plan?

Three groups, in the order you should work them. Quick wins first, the high impact and low effort items. Then Do this quarter, the work that is worth a run at over the next few months. Then Bigger bets, the larger changes.

Each item carries six fields: where the change goes, why it matters, what to do, the hypothesis behind it, the target metric it is meant to move, and how much effort it is. The target metric is the one to read before you start, because it tells you what to look at in Analytics afterwards rather than guessing whether the change worked.

The action plan no longer has a screen of its own. It sits on the same page as the audit it was built from, Website optimization or Listing optimization under Growth Audit in the sidebar, and its Re-run action plan button is not a second action: it is the same run the audit uses, priced at 40 credits, and one press rebuilds both.

## If I re-run my site audit, does my action plan update too?

Yes. A rerun re-scores the audit against a fresh read of your page and rebuilds the action plan in the same pass, so the plan reflects the state of the site you just re-read.

The two are on one page now, Website optimization, or Listing optimization for an App Store or Google Play listing, with the controls the two screens had: Re-run audit by the audit and Re-run action plan by the plan. They are the same run, so one press refreshes both and costs 40 credits.

If your plan still looks out of date after a re-run has finished, tell us here and we will look at the run itself.

## Do I need to know how to code to fix what the site audit found?

No. The audit is only the diagnosis. The action plan on the same page turns each issue into a ready prompt: copy the fix prompt and paste it into the AI builder you made the site with, and it rewrites the page for you.

## My action plan tells me to add testimonials, but I have no users yet. How do I proceed?

Do not skip the section, get one or two real pieces of feedback instead. Ask friends, colleagues or anyone who has tried the product to use it properly and write down what they thought. You can also recruit a few testers on a freelance site and ask them for an honest write-up. One or two quotes changes how the page reads to a first-time visitor.