Setup problems

What to do when setup will not take your link, the panel stays empty or documents stop.

The setup would not accept my website URL#

There are two different refusals here, and the wording on screen tells you which one you have.

1. "This looks like a web app. Add your website/landing URL instead." Setup has read the link as the product itself rather than a page that sells it. The site audit is written for a marketing site or landing page, so give it your landing page, your waitlist page or your marketing domain instead. If there is no such page yet, press Fill in manually on the same screen, next to "No website yet?", and describe the product yourself.
2. "We couldn't open this link. Make sure the URL is correct and publicly accessible." We could not read the page at all. Check the address, then check what is standing in front of it: a login wall, a staging password, or bot protection. If you run Cloudflare or anything similar, it can block our crawler even when the site opens fine for you. The answer on letting our crawler through, in the Website optimization article, has the detail.

If your site loads fine in a browser and neither of those fits, send us the URL you tried here. Setup refusing a site that loads fine is ours to look at.

Either way, do not create a second project to get around it. A second project is charged separately, so you would be paying twice for the same product.

Everything in my sidebar is greyed out and I cannot open the site audit. Is my account broken?#

Tell us in this chat and we will read your project and say which document you are actually on, rather than leave you guessing at it.

Nothing is broken. Your documents generate as a sequence and each step unlocks the next: Product brief first, then Audience, Competitors and the audit with its action plan, which open as Website optimization or Listing optimization. If you are still on the Product brief, the other entries are greyed out because they have not been generated yet, so there is no audit sitting there waiting to be re-run. Check the brief, correct anything that is wrong, then press Continue to Audience. The rest generates in about 10 minutes and the sidebar lights up as each document finishes.

My project points at my web app rather than a marketing page, and the site audit has nothing useful to say. Why?#

If setup told you "This looks like a web app. Add your website/landing URL instead.", this is the same point made earlier. The site audit is written for a marketing site or landing page. It scores positioning, conversion clarity, trust signals, pricing and SEO basics, and a web app, especially one behind a login, gives it almost nothing to read. If you have a separate landing page, that is the link the project should be built from. For what happens inside the product, install the analytics SDK. That is the part that reads your app.

My product link goes straight to a login screen and the documents came back empty. What can I do?#

If the link redirects to a login or sign-up screen, the only page we can read is the sign-in page, so there is nothing about the product to work from and everything built on top of it comes back thin. Two ways forward, both in your hands. 1. Point the project at a landing page or waitlist page, if you have one. While you are still on the Product brief stage, Re-run product brief takes it in its Your product link field, using one of your three brief re-runs. At any stage, the pencil next to the link at the top of the Product brief page changes it, free and once per billing period, and that change resets the project. 2. Write the basics in yourself: open the Product brief, press Edit and describe what the product does, who it is for and why it is different. During onboarding, before you press Continue to Audience, that costs nothing. After it, saving brings up a banner with Apply now, and the application costs 30 credits, whether you press it or let it go in on its own tonight at midnight in your timezone.

I signed up and my panel will not load. Nothing is there.#

Ask us in this chat and we will read your account and tell you what state it is actually in. Do not start over and do not sign up again.

Right after payment your product link is analysed, and the app stays locked while that runs. The Product brief lands in about two minutes and the rest follows over roughly five. An empty panel in that window is the analysis still running.

Past that window there are three possibilities and they are not distinguishable from your side: the run finished and your documents are ready, the run is still going, or it stopped part way. We can see which, and which document it reached. That is a lookup, not a diagnosis, so it takes moments.

My documents stopped after the Product brief and nothing else has generated.#

Tell us in this chat and we will check whether a run is still in flight or whether it stopped.

Your documents generate as a sequence: Product brief, then Audience, Competitors and the audit with its action plan. If the brief is finished and the rest are still waiting with nothing running, it stopped rather than paused, and refreshing the page or clearing your cache will not restart it. That needs us.

We can see the status of each document and whether anything is running. What we cannot see is why a step stopped, so we will tell you where it got to and get it moving rather than offer you a cause we do not have.