Audience and Competitors
What these documents hold, adding your own competitors and fixing wrong ones.
What is in the Audience document?#
A summary, an ICP segmentation table with scoring, and deep dives on the top three segments covering their pains in their own words, their objections, their triggers, and where they spend time.
What is in the Competitors document?#
A summary, a comparison matrix, a spotlight pair and deep dives on the top three competitors.
How do I add my own competitors?#
The Competitors document has no field to type a competitor into. It is a generated document, so you change it with the Edit button on the document itself, the same as the Product brief and Audience.
Saving your text does not apply it and costs nothing: a banner appears with an Apply now button, and pressing it regenerates Competitors, Audience, your keywords and your subreddits against what you wrote. If you leave it, the same happens on its own tonight at midnight in your timezone. The application costs 30 credits either way, whether you pressed Apply now or let the change go in overnight. Changing all three documents in one go is still 30 credits, not 90. Anything generated before then keeps the old data.
Separately, Post settings has its own Competitors list for your videos and image posts: open Videos in the sidebar, press the gear icon in the top right, then the pencil on Market and Competition. Add each competitor with a name and an optional link, up to 10, and press Save. That list shapes videos and image posts only and does not change the Competitors document.
My competitors are completely wrong, they are unrelated products.#
On an App Store or Google Play project, competitor discovery starts from your store category, so a category that does not really describe your product pulls in unrelated apps. Rivals that exist only as a website with no store listing can be missed too.
Two things help. 1. Correct the Competitors document yourself: press Edit, name the competitors you expected and, if the category is wrong, fix it in the Product brief too, then Apply now (30 credits). Changing the category on your store listing alone does not rebuild the list: after setup the documents are not built from the listing again, and a Listing optimization re-run re-scores only the listing audit and its action plan. 2. For your videos and image posts, add the right competitors to Market and Competition in Post settings, as described above.
One knock-on effect worth knowing: any audit check that compares you against competitors is only as good as that list, so treat that one line as unreliable while the list is wrong. The rest of the audit stands.