How to steer what your videos are about

Video guide.

https://www.loom.com/share/131ba7b519a1434e8ae7601f805a19b3
1 minute 12 seconds, silent

What it covers

• The gear icon in the top right of the Videos screen, which opens Post settings
• Content angles: the brief behind a post, with a Title, a Description and an Audience, each one editable, and new ones added or removed
• Tone and Voice: the Do's and Don'ts that set how the posts sound
• Identity and Product, Purpose and Positioning, and Market and Competition: what HeyCatch says about the product, the customer segments and the competitors
• Brand mentions and Creator gender: how often the business is named, and who appears in the posts
• That changes apply to the videos made from now on, with Regenerate videos rebuilding the deck that is already prepared

Transcript: none exists for this video.